{"id":2371,"date":"2009-01-24T16:58:00","date_gmt":"2012-03-07T14:10:45","guid":{"rendered":"https:\/\/czmi.cz\/?page_id=2371"},"modified":"2012-03-07T15:10:45","modified_gmt":"2012-03-07T14:10:45","slug":"interactive-advertising-online-marketing","status":"publish","type":"page","link":"https:\/\/czmi.cz\/en\/services\/online-social-marketing\/interactive-advertising-online-marketing\/","title":{"rendered":"Interactive advertising, online marketing"},"content":{"rendered":"<p><img decoding=\"async\" class=\"pereximg\" src=\"https:\/\/czmi.cz\/obrazky\/perex\/ilustrace\/gcp007.jpg\" alt=\"Interaktivn\u00ed reklama, interaktivn\u00ed marketing\" \/>Dne\u0161n\u00ed z\u00e1kazn\u00edk o\u010dek\u00e1v\u00e1 od obchodn\u00edk\u016f a&nbsp;nab\u00edzen\u00fdch produkt\u016f mnohem v\u00edce ne\u017e d\u0159\u00edve. <\/p>\n<p>Pasivn\u00ed reklamu mnohdy nevn\u00edm\u00e1 a&nbsp;reklama, kter\u00e1 pro n\u011bj nen\u00ed z\u00e1bavn\u00e1, ho m\u016f\u017ee obt\u011b\u017eovat. <\/p>\n<p><strong>Nev\u00e1hejte n\u00e1s <a href=\"https:\/\/czmi.cz\/kontakt\/\">kontaktovat<\/a>, vytvo\u0159\u00edme pro V\u00e1s kreativn\u00ed interaktivn\u00ed z\u00e1bavnou reklamu!<\/strong><\/p>\n<p>\u00dasp\u011b\u0161n\u011b zpracovan\u00e1 interaktivn\u00ed reklama, kter\u00e1 se z\u00e1kazn\u00edkem komunikuje a&nbsp;je pro n\u011bj p\u0159\u00ednosn\u00e1, proto p\u0159edstavuje velkou konkuren\u010dn\u00ed v\u00fdhodu.<\/p>\n<h2>Interaktivn\u00ed reklama \u2013 reklama, kter\u00e1 funguje<\/h2>\n<p>\u00dasp\u011b\u0161n\u011b zpracovan\u00e1 interaktivn\u00ed reklama p\u0159edstavuje konkuren\u010dn\u00ed v\u00fdhodu. Se z\u00e1kazn\u00edkem komunikuje, p\u0159ijatelnou formou mu rad\u00ed, zprost\u0159edkov\u00e1v\u00e1 co nejvy\u0161\u0161\u00ed hodnotu sd\u011blen\u00ed a&nbsp;postupn\u011b nav\u00e1d\u00ed k&nbsp;uskute\u010dn\u011bn\u00ed n\u00e1kupu. N\u00e1\u0161 t\u00fdm specialist\u016f neust\u00e1le hled\u00e1 a&nbsp;zkou\u0161\u00ed nov\u00e9 netradi\u010dn\u00ed postupy, form\u00e1ty a&nbsp;pojet\u00ed reklamy s&nbsp;p\u0159ihl\u00e9dnut\u00edm na relevantnost a&nbsp;p\u0159\u00ednosnost reklamy pro z\u00e1kazn\u00edka.<\/p>\n<p><strong>Interaktivn\u00ed reklama zprost\u0159edkov\u00e1v\u00e1 obousm\u011brn\u00fd komunika\u010dn\u00ed kan\u00e1l mezi inzerentem a&nbsp;jej\u00edm p\u0159\u00edjemcem (n\u00e1v\u0161t\u011bvn\u00edkem, potenci\u00e1ln\u00edm z\u00e1kazn\u00edkem).<\/strong><\/p>\n<p><a href=\"https:\/\/czmi.cz\/sluzby\/\">Komplexn\u00ed slu\u017eby interaktivn\u00edho marketingu<\/a> v&nbsp;CZECH MULTIMEDIA INTERACTIVE zahrnuj\u00ed v\u0161echny <a href=\"https:\/\/czmi.cz\/sluzby\/internetova-reklama-bannery\/\">b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9 i&nbsp;netradi\u010dn\u00ed formy interaktivn\u00ed reklamy<\/a>.<\/p>\n<h3>Interaktivn\u00ed reklama zdrojem informac\u00ed pro z\u00e1kazn\u00edka<\/h3>\n<p>Z\u00e1kazn\u00edk se sna\u017e\u00ed na z\u00e1klad\u011b dostupn\u00fdch parametr\u016f nab\u00edzen\u00e9ho produktu rozhodnout o&nbsp;n\u00e1kupu a&nbsp;b\u011bhem tohoto procesu produkt i&nbsp;prodejce hodnot\u00ed podle mnoha krit\u00e9ri\u00ed. Nez\u00e1le\u017e\u00ed na tom, zda z\u00e1kazn\u00edk osobn\u011b nav\u0161t\u00edv\u00ed prodejnu nebo produkty proch\u00e1z\u00ed na internetu, reklamn\u00ed obrazovce anebo prost\u0159ednictv\u00edm interaktivn\u00edch multim\u00e9di\u00ed. V\u017edy chce b\u00fdt informov\u00e1n o&nbsp;vhodnosti koup\u011b a&nbsp;hlavn\u00edch v\u00fdhod\u00e1ch i&nbsp;nev\u00fdhod\u00e1ch produktu. <\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/levneji-eu\/01.jpg\" rel=\"lightbox\"  title=\"Levn\u011bji.eu\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/levneji-eu\/_01.jpg\" alt=\"Levn\u011bji.eu\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/levneji-eu\/02.jpg\" rel=\"lightbox\"  title=\"Levn\u011bji.eu\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/levneji-eu\/_02.jpg\" alt=\"Levn\u011bji.eu\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/intrexx-xtreme\/ecommerce-systemy\/01.jpg\" rel=\"lightbox\"  title=\"Intrexx Xtreme\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/intrexx-xtreme\/ecommerce-systemy\/_01.jpg\" alt=\"Intrexx Xtreme\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/intrexx-xtreme\/ecommerce-systemy\/02.jpg\" rel=\"lightbox\"  title=\"Intrexx Xtreme\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/intrexx-xtreme\/ecommerce-systemy\/_02.jpg\" alt=\"Intrexx Xtreme\" \/><\/a>\n<\/div>\n<p>Rozhodnut\u00ed z\u00e1kazn\u00edka m\u016f\u017ee b\u00fdt v&nbsp;mnoha p\u0159\u00edpadech iracion\u00e1ln\u00ed, pocitov\u00e9. Ve chv\u00edli, kdy se z\u00e1kazn\u00edk zab\u00fdv\u00e1 v\u00fdb\u011brem konkr\u00e9tn\u00edho produktu \u010di slu\u017eby, je ten prav\u00fd okam\u017eik dov\u00e9st prodej do \u00fasp\u011b\u0161n\u00e9ho konce. V&nbsp;kamenn\u00e9 prodejn\u011b by v&nbsp;takov\u00e9m p\u0159\u00edpad\u011b m\u011bl p\u0159isp\u011bchat prodejce, v&nbsp;p\u0159\u00edpad\u011b tiskovin a&nbsp;jin\u00e9 pasivn\u00ed inzerce se mus\u00edme spolehnout, \u017ee z\u00e1kazn\u00edk vyto\u010d\u00ed uveden\u00e9 telefonn\u00ed \u010d\u00edslo nebo nav\u0161t\u00edv\u00ed www prezentaci. <\/p>\n<h3>Interaktivn\u00ed reklama v&nbsp;roli virtu\u00e1ln\u00edho poradce<\/h3>\n<p>Interaktivn\u00ed reklama umo\u017e\u0148uje v\u010das doplnit dal\u0161\u00ed informace a&nbsp;pomoci z\u00e1kazn\u00edkovi se rozhodnout d\u0159\u00edve, ne\u017e jeho nutk\u00e1n\u00ed koupit odezn\u00ed. Na internetu lze z\u00e1kazn\u00edkovi snadno n\u00e1zorn\u011b zobrazit v\u0161echny vlastnosti produktu, nab\u00eddnout vhodn\u00e9 p\u0159\u00edslu\u0161enstv\u00ed, sch\u00e9ma zapojen\u00ed, porovnat jednotliv\u00e9 produkty, v\u00fdhody a&nbsp;nev\u00fdhody a&nbsp;koupit vybran\u00fd produkt online. <\/p>\n<div class=\"albu\">&nbsp;<br \/><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedialni-prezentace\/mercedes-evobus.jpg\" rel=\"lightbox\"  title=\"Interaktivn\u00ed multimedi\u00e1ln\u00ed prezentace\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedialni-prezentace\/mercedes-evobus-100.jpg\" alt=\"Interaktivn\u00ed multimedi\u00e1ln\u00ed prezentace\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedialni-prezentace\/shell-formule.jpg\" rel=\"lightbox\"  title=\"Interaktivn\u00ed multimedi\u00e1ln\u00ed prezentace\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedialni-prezentace\/shell-formule-100.jpg\" alt=\"Interaktivn\u00ed multimedi\u00e1ln\u00ed prezentace\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedialni-prezentace\/virtual-show-room.jpg\" rel=\"lightbox\"  title=\"Interaktivn\u00ed multimedi\u00e1ln\u00ed prezentace\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedialni-prezentace\/virtual-show-room-100.jpg\" alt=\"Interaktivn\u00ed multimedi\u00e1ln\u00ed prezentace\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedialni-prezentace\/digital-media-pf2007.jpg\" rel=\"lightbox\"  title=\"Interaktivn\u00ed multimedi\u00e1ln\u00ed prezentace\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedialni-prezentace\/digital-media-pf2007-100.jpg\" alt=\"Interaktivn\u00ed multimedi\u00e1ln\u00ed prezentace\" \/><\/a>\n<\/div>\n<p>V obchodn\u00edm centru (kamenn\u00e9 prodejn\u011b) dok\u00e1\u017eeme prost\u0159ednictv\u00edm dotykov\u00fdch obrazovek a&nbsp;multimedi\u00e1ln\u00edch kiosk\u016f z\u00e1kazn\u00edka nasm\u011brovat do konkr\u00e9tn\u00ed prodejny, kde se produkt nach\u00e1z\u00ed. V&nbsp;showroomech m\u016f\u017eeme p\u0159ivolat obchodn\u00edka a&nbsp;do doby jeho p\u0159\u00edchodu se z\u00e1kazn\u00edkem v\u00e9st interaktivn\u00ed rozhovor, kde si hloubku sd\u011blen\u00ed a&nbsp;virtu\u00e1ln\u00ed show \u0159\u00edd\u00ed s\u00e1m u\u017eivatel.<\/p>\n<h3>Interaktivn\u00ed reklama p\u0159in\u00e1\u0161\u00ed z\u00e1bavu a&nbsp;sout\u011b\u017ee<\/h3>\n<p>Informace o&nbsp;produktech a&nbsp;slu\u017eb\u00e1ch lze odeslat na mobiln\u00ed telefony, kter\u00e9 u\u017eivatel\u016fm umo\u017en\u00ed spojen\u00ed s&nbsp;internetovou prezentac\u00ed, slou\u017e\u00ed jako identifik\u00e1tor u\u017eivatele, jeho kreditn\u00ed \u010di slevov\u00e1 karta. Pokud si to u\u017eivatel vy\u017e\u00e1d\u00e1, nen\u00ed probl\u00e9m ho na jeho registrovan\u00fd mobiln\u00ed telefon informovat o&nbsp;ak\u010dn\u00edch nab\u00eddk\u00e1ch, <a href=\"https:\/\/czmi.cz\/sluzby\/internetova-reklama-bannery\/internetove-spotrebitelske-souteze-o-ceny-sms-online-vyhry\/\">spot\u0159ebitelsk\u00fdch sout\u011b\u017e\u00ed<\/a> apod. Prost\u0159ednictv\u00edm odeslan\u00fdch mobiln\u00edch k\u00f3d\u016f z&nbsp;produkt\u016f \u010di inzerce lze distribuovat dodate\u010dn\u00e9 informace, umo\u017enit sout\u011b\u017eit o&nbsp;ceny, z\u00edsk\u00e1vat slevy apod. <\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/fotolab-velikonoce\/01.jpg\" rel=\"lightbox\"  title=\"Fotolab - velikono\u010dn\u00ed akce\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/fotolab-velikonoce\/_01.jpg\" alt=\"Fotolab - velikono\u010dn\u00ed akce\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/fotolab-velikonoce\/02.jpg\" rel=\"lightbox\"  title=\"Fotolab - velikono\u010dn\u00ed akce\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/fotolab-velikonoce\/_02.jpg\" alt=\"Fotolab - velikono\u010dn\u00ed akce\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/fotolab-velikonoce\/03.jpg\" rel=\"lightbox\"  title=\"Fotolab - velikono\u010dn\u00ed akce\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/fotolab-velikonoce\/_03.jpg\" alt=\"Fotolab - velikono\u010dn\u00ed akce\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/fotolab-velikonoce\/04.jpg\" rel=\"lightbox\"  title=\"Fotolab - velikono\u010dn\u00ed akce\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/fotolab-velikonoce\/_04.jpg\" alt=\"Fotolab - velikono\u010dn\u00ed akce\" \/><\/a>\n<\/div>\n<p>P\u0159i tvorb\u011b kreativn\u00ed reklamn\u00ed kampan\u011b doporu\u010dujeme vyu\u017e\u00edt Rich Media form\u00e1ty (zejm\u00e9na Flash). \u00da\u010delem je potenci\u00e1ln\u00ed z\u00e1kazn\u00edky zaujmout, nechat je se pobavit a&nbsp;str\u00e1vit nen\u00e1siln\u011b chvilku s&nbsp;Va\u0161\u00ed zna\u010dkou. Sd\u011blen\u00ed m\u016f\u017ee prob\u00edhat, ani\u017e by u\u017eivatel na banner \u010di prezentaci musel nutn\u011b klikat. Interakce je p\u0159\u00edtomna, ale \u010dek\u00e1 na spr\u00e1vn\u00fd okam\u017eik, kter\u00fd si stanov\u00ed u\u017eivatel (\u201echci v\u011bd\u011bt v\u00edce\u201c). T\u00edm, \u017ee se nejedn\u00e1 o&nbsp;standardn\u00ed reklamu, ale o&nbsp;interaktivn\u00ed formu z\u00e1bavy, virtu\u00e1ln\u00edho poradenstv\u00ed nebo v\u00fduky, se st\u00e1v\u00e1 obsa\u017een\u00e1 reklama v\u00edce p\u0159\u00edpustnou.<\/p>\n<h3>Interaktivn\u00ed reklama vs <a href=\"https:\/\/czmi.cz\/sluzby\/internetova-reklama-bannery\/\">reklamn\u00ed bannery<\/a><\/h3>\n<p>Sou\u010dasn\u00fdm trendem, nebereme-li v&nbsp;potaz <a href=\"https:\/\/czmi.cz\/sluzby\/webove-prezentace-seo-sem-copywriting\/seo-pravidla-postupy\/\">search engine marketing<\/a>, je zaujmout potenci\u00e1ln\u00ed z\u00e1kazn\u00edky kreativn\u00edmi reklamn\u00edmi kampan\u011bmi, op\u011bt s&nbsp;mo\u017enost\u00ed vyu\u017eit\u00ed Rich Media form\u00e1t\u016f. Vyu\u017eit\u00ed rota\u010dn\u00edch bannerov\u00fdch syst\u00e9m\u016f poskytuje pom\u011brn\u011b p\u0159esn\u00e9 c\u00edlen\u00ed, pl\u00e1nov\u00e1n\u00ed a&nbsp;vyhodnocov\u00e1n\u00ed kampan\u00ed. Hlavn\u00edmi v\u00fdhodami jsou:<\/p>\n<ul class=\"seznammezeraleva\">\n<li>interaktivita<span> &#8211; zp\u011btn\u00e1 vazba s&nbsp;u\u017eivateli<\/span><\/li>\n<li>flexibilita<span> &#8211; dle pr\u016fb\u011b\u017en\u00fdch statistik kampan\u011b lze reagovat<\/span><\/li>\n<li>okam\u017eit\u00e1 \u00fa\u010dinnost<span> &#8211; pr\u016fb\u011b\u017en\u00e9 hodnocen\u00ed kampan\u011b<\/span><\/li>\n<li>m\u011b\u0159itelnost<span> &#8211; efektivitu kampan\u011b lze m\u011b\u0159it na z\u00e1klad\u011b dan\u00fdch ukazatel\u016f<\/span><\/li>\n<li>multimedi\u00e1ln\u00ed sd\u011blen\u00ed<span> &#8211; text i&nbsp;obraz, zvuk, animace a&nbsp;video<\/span><\/li>\n<li>aktivita<span> &#8211; n\u00e1v\u0161t\u011bvn\u00edk m\u016f\u017ee aktivn\u011b reagovat na reklamn\u00ed sd\u011blen\u00ed<\/span><\/li>\n<li>komplexn\u00ed informace<span> &#8211; po kliknut\u00ed na reklamu se n\u00e1v\u0161t\u011bvn\u00edk dostane na&nbsp;webovou&nbsp;prezentaci spole\u010dnosti \u010di produktu s&nbsp;neomezen\u00fdm mno\u017estv\u00edm dopl\u0148uj\u00edc\u00edch informac\u00ed<\/span><\/li>\n<\/ul>\n<p>Doporu\u010dujeme dr\u017eet <a href=\"https:\/\/czmi.cz\/sluzby\/corporate-identity-tvorba-loga-kreativni-grafika-webdesign\/\">jednotn\u00fd vizu\u00e1ln\u00ed styl<\/a> a&nbsp;vyu\u017e\u00edvat k&nbsp;propagaci <a href=\"https:\/\/czmi.cz\/sluzby\/flash-prezentace-animace-znelky-efekty-komponenty\/\">flashov\u00e9 efekty<\/a>.<\/p>\n<div>\n&nbsp;<br \/>\n<script type=\"text\/javascript\">\n\tAC_FL_RunContent('codebase','http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=8,0,0,0',\n\t    'width','240',\n\t    'height','120',\n\t    'src','https:\/\/czmi.cz\/reklamni-kampane-bannery\/hergetova-cihelna-brunch\/spousta-legrace-banner.swf',\n\t    'quality','high',\n\t    'bgcolor','#FFFFFF',\n\t    'pluginspage','http:\/\/www.macromedia.com\/go\/getflashplayer',\n\t    'movie','https:\/\/czmi.cz\/reklamni-kampane-bannery\/hergetova-cihelna-brunch\/spousta-legrace-banner.swf'\n\t    ); \n<\/script>\n<\/div>\n<p>&quot;Prou\u017ekov\u00e1 reklama&quot; je jedna z&nbsp;nej\u010dast\u011bj\u0161\u00edch forem reklamy na internetu. Klasick\u00fd banner m\u016f\u017ee b\u00fdt bu\u010f statick\u00fd (obr\u00e1zek) nebo dynamick\u00fd (animace). Reklamn\u00ed banner prezentuje spole\u010dnost nebo jej\u00ed slu\u017eby a&nbsp;produkty (l\u00e9pe konkr\u00e9tn\u00ed slu\u017eby). Kreativn\u00ed obsah banneru je omezov\u00e1n v\u011bt\u0161inou pouze po\u017eadavky na maxim\u00e1ln\u00ed velikost banneru (tu definuj\u00ed standardy\/inzertn\u00ed servery). Reklamn\u00ed banner m\u016f\u017ee obsahovat jak\u00e9koliv vizu\u00e1ln\u00ed efekty, hern\u00ed prvky a&nbsp;po\u017eadovanou interakci.<\/p>\n<h2>Interaktivn\u00ed reklama jako <a href=\"https:\/\/czmi.cz\/sluzby\/webove-prezentace-seo-sem-copywriting\/\">webov\u00e1 prezentace<\/a><\/h2>\n<p>Nab\u00edz\u00edme tvorbu interaktivn\u00ed webov\u00e9 prezentace zalo\u017een\u00e9 na b\u00e1zi nejnov\u011bj\u0161\u00edch technologi\u00ed a&nbsp;postup\u016f, psanou dle standard\u016f a&nbsp;bez bari\u00e9r. Webov\u00e1 prezentace p\u0159edstav\u00ed z\u00e1kazn\u00edkovi interaktivn\u00ed formou Va\u0161i spole\u010dnost, slu\u017eby a&nbsp;produkty a&nbsp;umo\u017en\u00ed mu je ihned objednat \u010di koupit. \u010c\u00edm snadn\u011bj\u0161\u00ed a&nbsp;intuitivn\u011bj\u0161\u00ed cesta k&nbsp;n\u00e1kupu, t\u00edm l\u00e9pe. Internetov\u00e1 prezentace je obchodn\u00ed m\u00edsto, kter\u00e9 mus\u00ed v&nbsp;roli Va\u0161eho obchodn\u00edka dok\u00e1zat p\u0159esv\u011bd\u010dit n\u00e1v\u0161t\u011bvn\u00edka k&nbsp;zakoupen\u00ed produkt\u016f a&nbsp;objedn\u00e1n\u00ed slu\u017eeb (konvertovat n\u00e1v\u0161t\u011bvn\u00edka v&nbsp;z\u00e1kazn\u00edka).<\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/01.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_01.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/02.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_02.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/03.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_03.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/04.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_04.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a>\n<\/div>\n<p>D\u00edky glob\u00e1ln\u00ed zvy\u0161uj\u00edc\u00ed se p\u0159\u00edstupov\u00e9 rychlosti k&nbsp;internetu lze do internetov\u00fdch str\u00e1nek a&nbsp;obchod\u016f vkl\u00e1dat nov\u00e9 technologie zn\u00e1m\u00e9 z&nbsp;offlinov\u00fdch multimedi\u00e1ln\u00edch prezentac\u00ed a&nbsp;program\u016f. Z\u00e1rove\u0148 se str\u00e1nky nemus\u00ed st\u00e1le znovu nahr\u00e1vat (na\u010d\u00edtaj\u00ed se na pozad\u00ed pr\u016fb\u011b\u017en\u011b). Takov\u00fdm prezentac\u00edm \u0159\u00edk\u00e1me Rich Internet Application (RIA). Vhodn\u00fdm n\u00e1strojem pro p\u0159edstaven\u00ed produkt\u016f jsou interaktivn\u00ed 3D modely, QuickTime Virtual Reality, audio-video streamy nebo interaktivn\u00ed simulace, prohl\u00eddky a&nbsp;pr\u016flety. <\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/05.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_05.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/06.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_06.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/07.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_07.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/08.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_08.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/09.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_09.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/10.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_10.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/11.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_11.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/12.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_12.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a>\n<\/div>\n<p>D\u016fle\u017eit\u00e9 produkty a&nbsp;slu\u017eby mohou m\u00edt svou vlastn\u00ed microsite, kterou lze podpo\u0159it c\u00edlenou komunika\u010dn\u00ed kampan\u00ed. P\u0159\u00edkladem takov\u00e9 produktov\u00e9 microsite na t\u00e9ma multimedi\u00e1ln\u00edch flashov\u00fdch efekt\u016f je www.Multimedia-Factory.cz. Tento flashov\u00fd port\u00e1l prezentuje interaktivn\u00ed formou vybran\u00e9 multimedi\u00e1ln\u00ed prvky a&nbsp;umo\u017e\u0148uje n\u00e1v\u0161t\u011bvn\u00edk\u016fm ihned spustit a&nbsp;vyzkou\u0161et prezentovan\u00e9 n\u00e1stroje. P\u0159esto\u017ee je prezentace pln\u011b flashov\u00e1, nab\u00edz\u00ed fulltextov\u00e9 vyhled\u00e1v\u00e1n\u00ed a&nbsp;mo\u017enost zkusit si editovat tento mini web ve flashov\u00e9m redak\u010dn\u00edm syst\u00e9mu (CMS).<\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/21.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_21.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/22.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_22.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/27.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_27.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/28.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_28.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/13.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_13.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/14.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_14.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/15.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_15.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/16.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_16.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a>\n<\/div>\n<p>Dal\u0161\u00edm p\u0159\u00edkladem je <a rel=\"external\" href=\"http:\/\/3D-fotbal.cz\">www.3D-fotbal.cz<\/a>, p\u0159edstavuj\u00edc\u00ed interaktivn\u00ed shockwave 3D \u0159e\u0161en\u00ed, kter\u00e9 umo\u017e\u0148uje p\u0159ehr\u00e1v\u00e1n\u00ed a&nbsp;editaci trojrozm\u011brn\u00fdch fotbalov\u00fdch situac\u00ed. U\u017eivatel m\u00e1 k&nbsp;dispozici p\u0159ep\u00edn\u00e1n\u00ed pohled\u016f kamer b\u011bhem sledov\u00e1n\u00ed animace, zm\u011bnu rychlosti a&nbsp;zoomov\u00e1n\u00ed. <\/p>\n<h3>Interaktivn\u00ed demo 3D fotbal online p\u0159ehr\u00e1va\u010de<\/h3>\n<p><a class=\"butonek\" rel=\"external\" href=\"http:\/\/3d-fotbal.cz\/interaktivni-demo-internet\/demo2_cs_gold.html\">GOLD &#8211; Letn\u00e1 Praha<\/a><a class=\"butonek\" rel=\"external\" href=\"http:\/\/3d-fotbal.cz\/interaktivni-demo-internet\/demo2_cs_grey.html\">GREY &#8211; FIFA<\/a><a class=\"butonek\" rel=\"external\" href=\"http:\/\/3d-fotbal.cz\/interaktivni-demo-internet\/demo2_cs_green.html\">GREEN &#8211; Drnovice<\/a><br \/>&nbsp;<br \/>&nbsp;<\/p>\n<p>\u0158e\u0161en\u00ed inzerentovi nab\u00edz\u00ed um\u00edst\u011bn\u00ed reklam nejen do virtu\u00e1ln\u00edho p\u0159ehr\u00e1va\u010de, ale tak\u00e9 p\u0159\u00edmo do fotbalov\u00e9ho stadionu, jeho tr\u00e1vn\u00edku nebo na dres hr\u00e1\u010de. D\u00e1le je mo\u017en\u00e9 p\u0159ipojit jak\u00e9koliv ozvu\u010den\u00ed, sponzorsk\u00e9 zn\u011blky apod. 3D fotbal je ur\u010den nejen pro zpravodajsk\u00e9 internetov\u00e9 port\u00e1ly, ale i&nbsp;offline pou\u017eit\u00ed (CD, DVD, HD DVD, Blu-Ray). \u0158e\u0161en\u00ed je modul\u00e1rn\u00ed a&nbsp;lze snadno roz\u0161i\u0159ovat, p\u0159\u00edpadn\u011b vyu\u017e\u00edt i&nbsp;pro jin\u00e9 sporty a&nbsp;odv\u011btv\u00ed. K&nbsp;produktu je dod\u00e1v\u00e1n CMS, kter\u00fd umo\u017e\u0148uje sc\u00e9ny vytv\u00e1\u0159et, upravovat a&nbsp;vystavovat na internet.<\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/redakcni-system\/01.jpg\" rel=\"lightbox\"  title=\"3D fotbal redak\u010dn\u00ed syst\u00e9m - uk\u00e1zky\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/redakcni-system\/_01.jpg\" alt=\"3D fotbal redak\u010dn\u00ed syst\u00e9m - uk\u00e1zky\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/redakcni-system\/02.jpg\" rel=\"lightbox\"  title=\"3D fotbal redak\u010dn\u00ed syst\u00e9m - uk\u00e1zky\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/redakcni-system\/_02.jpg\" alt=\"3D fotbal redak\u010dn\u00ed syst\u00e9m - uk\u00e1zky\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/redakcni-system\/03.jpg\" rel=\"lightbox\"  title=\"3D fotbal redak\u010dn\u00ed syst\u00e9m - uk\u00e1zky\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/redakcni-system\/_03.jpg\" alt=\"3D fotbal redak\u010dn\u00ed syst\u00e9m - uk\u00e1zky\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/redakcni-system\/08.jpg\" rel=\"lightbox\"  title=\"3D fotbal redak\u010dn\u00ed syst\u00e9m - uk\u00e1zky\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/redakcni-system\/_08.jpg\" alt=\"3D fotbal redak\u010dn\u00ed syst\u00e9m - uk\u00e1zky\" \/><\/a>\n<\/div>\n<p><a href=\"https:\/\/czmi.cz\/reference\/webove-prezentace\/3d-fotbal\/\">V\u00edce o&nbsp;produktu 3D fotbal, interaktivn\u00ed uk\u00e1zky a&nbsp;online video.<\/a><\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/stadiony\/fifa.jpg\" rel=\"lightbox\"  title=\"3D FOTBAL uk\u00e1zky stadion\u016f\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/stadiony\/_fifa.jpg\" alt=\"3D FOTBAL uk\u00e1zky stadion\u016f\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/stadiony\/drnovice.jpg\" rel=\"lightbox\"  title=\"3D FOTBAL uk\u00e1zky stadion\u016f\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/stadiony\/_drnovice.jpg\" alt=\"3D FOTBAL uk\u00e1zky stadion\u016f\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/stadiony\/liverpool.jpg\" rel=\"lightbox\"  title=\"3D FOTBAL uk\u00e1zky stadion\u016f\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/stadiony\/_liverpool.jpg\" alt=\"3D FOTBAL uk\u00e1zky stadion\u016f\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/stadiony\/praha-letna.jpg\" rel=\"lightbox\"  title=\"3D FOTBAL uk\u00e1zky stadion\u016f\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/3d-fotbal\/stadiony\/_praha-letna.jpg\" alt=\"3D FOTBAL uk\u00e1zky stadion\u016f\" \/><\/a>\n<\/div>\n<p><a href=\"https:\/\/czmi.cz\/sluzby\/webove-prezentace-seo-sem-copywriting\/\">Webov\u00e9 prezentace<\/a> a&nbsp;<a href=\"https:\/\/czmi.cz\/sluzby\/internetova-reseni-cms-eshop-intranet-extranet\/\">internetov\u00e1 \u0159e\u0161en\u00ed<\/a> mohou disponovat propracovan\u00fdmi <a href=\"https:\/\/czmi.cz\/sluzby\/internetova-reklama-bannery\/e-marketing-provizni-partnerske-affiliate-vernostni-systemy\/\">partnersk\u00fdmi a&nbsp;v\u011brnostn\u00edmi syst\u00e9my<\/a>, <a href=\"https:\/\/czmi.cz\/sluzby\/internetova-reklama-bannery\/internetove-spotrebitelske-souteze-o-ceny-sms-online-vyhry\/\">spot\u0159ebitelsk\u00fdmi sout\u011b\u017eemi s&nbsp;napojen\u00edm na SMS<\/a>. V\u00fdhodou takov\u00fdch online syst\u00e9m\u016f je okam\u017eit\u00fd p\u0159ehled, hloubkov\u00e9 statistiky, soustavn\u00fd sb\u011br z\u00e1kaznick\u00fdch dat a&nbsp;okam\u017eit\u00e1 zp\u011btn\u00e1 vazba webov\u00fdch aktivit, kter\u00e9 lze pr\u016fb\u011b\u017en\u011b upravovat b\u011bhem prob\u00edhaj\u00edc\u00edch kampan\u00ed. <\/p>\n<h2>Interaktivn\u00ed reklama ve form\u011b <a href=\"https:\/\/czmi.cz\/sluzby\/multimedialni-prezentace-systemy-hry-fun-content\/online-hry-flash-3d-zabava-advergaming\/\">interaktivn\u00ed hry<\/a><\/h2>\n<p>Vyu\u017eit\u00ed interaktivn\u00edch her k&nbsp;marketingov\u00fdm \u00fa\u010del\u016fm v\u010detn\u011b efektivn\u00edho budov\u00e1n\u00ed v\u011brnosti z\u00e1kazn\u00edka se \u0159\u00edk\u00e1 <a href=\"https:\/\/czmi.cz\/sluzby\/multimedialni-prezentace-systemy-hry-fun-content\/online-hry-flash-3d-zabava-advergaming\/\">advergamingov\u00e1 \u0159e\u0161en\u00ed<\/a>. Jedn\u00e1 se o&nbsp;efektivn\u00ed zp\u016fsob, jak se propagovat i&nbsp;v\u016f\u010di n\u00e1v\u0161t\u011bvn\u00edk\u016fm, kter\u00e9 byste jinou formou reklamy obt\u011b\u017eovali. <\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hry-flash-3d-advergaming\/01.jpg\" rel=\"lightbox\"  title=\"Online hry, flash hry, 3d hry, z\u00e1bava, advergaming\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hry-flash-3d-advergaming\/_01.jpg\" alt=\"Online hry, flash hry, 3d hry, z\u00e1bava, advergaming\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hry-flash-3d-advergaming\/02.jpg\" rel=\"lightbox\"  title=\"Online hry, flash hry, 3d hry, z\u00e1bava, advergaming\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hry-flash-3d-advergaming\/_02.jpg\" alt=\"Online hry, flash hry, 3d hry, z\u00e1bava, advergaming\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hry-flash-3d-advergaming\/03.jpg\" rel=\"lightbox\"  title=\"Online hry, flash hry, 3d hry, z\u00e1bava, advergaming\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hry-flash-3d-advergaming\/_03.jpg\" alt=\"Online hry, flash hry, 3d hry, z\u00e1bava, advergaming\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hry-flash-3d-advergaming\/04.jpg\" rel=\"lightbox\"  title=\"Online hry, flash hry, 3d hry, z\u00e1bava, advergaming\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hry-flash-3d-advergaming\/_04.jpg\" alt=\"Online hry, flash hry, 3d hry, z\u00e1bava, advergaming\" \/><\/a>\n<\/div>\n<p><a href=\"https:\/\/czmi.cz\/sluzby\/multimedialni-prezentace-systemy-hry-fun-content\/online-hry-flash-3d-zabava-advergaming\/\">Multimedi\u00e1ln\u00ed interaktivn\u00ed hry<\/a> tak pln\u00ed \u00falohu velmi \u00fa\u010dinn\u00e9ho marketingov\u00e9ho n\u00e1stroje. D\u00edky aktivn\u00edmu zapojen\u00ed u\u017eivatel\u016f do hry (prezentace) je mo\u017en\u00e9 udr\u017eet d\u00e9le jejich pozornost a&nbsp;za odm\u011bnu z\u00edskat cennou zp\u011btnou vazbu. V\u00fdsledky her mohou b\u00fdt odes\u00edl\u00e1ny na internet, ukl\u00e1d\u00e1ny do datab\u00e1z\u00ed a&nbsp;v\u00fdherce lze oce\u0148ovat nebo d\u00e1le motivovat nap\u0159\u00edklad k&nbsp;n\u00e1kupu. P\u0159i registraci do her m\u016f\u017eete z\u00edskat od sv\u00fdch z\u00e1kazn\u00edk\u016f po\u017eadovan\u00e9 informace prost\u0159ednictv\u00edm elektronick\u00fdch dotazn\u00edk\u016f. Informace o&nbsp;\u00fasp\u011b\u0161n\u00fdch interaktivn\u00edch hr\u00e1ch a&nbsp;prezentac\u00edch se nav\u00edc v\u011bt\u0161inou \u0161\u00ed\u0159\u00ed samy mezi u\u017eivateli geometrickou \u0159adou.<\/p>\n<h3>Vyzkou\u0161ejte online 3D hry zalo\u017een\u00e9 na technologie <a rel=\"external\" href=\"http:\/\/3d-fotbal.cz\">3D fotbal<\/a><\/h3>\n<p>&nbsp;<br \/><a class=\"butonek1\" rel=\"external\" href=\"https:\/\/czmi.cz\/interaktivni-reference\/3d-fotbal-kopy-na-branku\">DEMO 3d hry KOPY NA BRANKU<\/a><a class=\"butonek2\" rel=\"external\" href=\"https:\/\/czmi.cz\/interaktivni-reference\/3d-fotbal-goool\">DEMO interaktivn\u00ed 3D hry GOOOL!<\/a><\/p>\n<p>&nbsp;<br \/>&nbsp;<br \/>&nbsp;<br \/>&nbsp;<br \/>P\u0159ed vytvo\u0159en\u00edm interaktivn\u00ed hern\u00ed reklamy je bezpodm\u00edne\u010dn\u011b nutn\u00e9 ujasnit si \u00fa\u010del hry (zv\u00fd\u0161en\u00ed prodeje, podpora n\u011bjak\u00e9 kampan\u011b, d\u00e1rek ve form\u011b z\u00e1bavy, budov\u00e1n\u00ed image). Je podstatn\u00e9 v\u011bd\u011bt, pro jakou c\u00edlovou skupinu je hra ur\u010dena (v\u011bk, motivace, platforma) a&nbsp;n\u00e1sledn\u011b jak\u00fd typ a&nbsp;technologii hry zvol\u00edte. Podle toho, jak\u00e1 budou krit\u00e9ria pro m\u011b\u0159en\u00ed \u00fasp\u011b\u0161nosti hry, vytvo\u0159\u00edme funkce pro sb\u011br dat u\u017eivatel\u016f a&nbsp;po\u017eadovan\u00e9 v\u00fdstupy statistik. Specificky u&nbsp;her je pot\u0159eba uva\u017eovat tak\u00e9 pot\u0159ebn\u00fd servis (monitoring pr\u016fb\u011bhu, zabezpe\u010den\u00ed hry, odesl\u00e1n\u00ed v\u00fdher).<\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hra-pmservis-panasonic\/01.jpg\" rel=\"lightbox\"  title=\"Online hra spole\u010dnosti PM servis, Panasonic\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hra-pmservis-panasonic\/_01.jpg\" alt=\"Online hra spole\u010dnosti PM servis, Panasonic\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hra-pmservis-panasonic\/02.jpg\" rel=\"lightbox\"  title=\"Online hra spole\u010dnosti PM servis, Panasonic\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hra-pmservis-panasonic\/_02.jpg\" alt=\"Online hra spole\u010dnosti PM servis, Panasonic\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hra-pmservis-panasonic\/03.jpg\" rel=\"lightbox\"  title=\"Online hra spole\u010dnosti PM servis, Panasonic\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hra-pmservis-panasonic\/_03.jpg\" alt=\"Online hra spole\u010dnosti PM servis, Panasonic\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hra-pmservis-panasonic\/04.jpg\" rel=\"lightbox\"  title=\"Online hra spole\u010dnosti PM servis, Panasonic\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/online-hra-pmservis-panasonic\/_04.jpg\" alt=\"Online hra spole\u010dnosti PM servis, Panasonic\" \/><\/a>\n<\/div>\n<p>U propracovan\u00fdch her tr\u00e1v\u00ed u\u017eivatel\u00e9 mnoho \u010dasu, a&nbsp;tud\u00ed\u017e vzr\u016fst\u00e1 zapamatovatelnost zna\u010dky nebo produktu. Tento efekt je mo\u017en\u00e9 je\u0161t\u011b umocnit d\u00edky opakov\u00e1n\u00ed vybran\u00fdch moment\u016f hry (p\u0159. virtu\u00e1ln\u00ed replay z&nbsp;v\u00edce \u00fahl\u016f pohledu vst\u0159elen\u00ed g\u00f3lu ve h\u0159e KOPY NA BRANKU).<\/p>\n<h2>Interaktivn\u00ed reklama jako <a href=\"https:\/\/czmi.cz\/sluzby\/multimedialni-prezentace-systemy-hry-fun-content\/\">multimedi\u00e1ln\u00ed prezentace<\/a><\/h2>\n<p>V na\u0161\u00ed nab\u00eddce naleznete komplexn\u00ed tvorbu multimedi\u00e1ln\u00edch interaktivn\u00edch prezentac\u00ed. Mezi klienty nej\u017e\u00e1dan\u011bj\u0161\u00ed multimedi\u00e1ln\u00ed d\u00edla krom\u011b firemn\u00edch prezentac\u00ed, r\u016fzn\u00fdch simulac\u00ed a&nbsp;e-learningov\u00fdch program\u016f pat\u0159\u00ed zejm\u00e9na animace, flashov\u00e9 hry, virtu\u00e1ln\u00ed fotogalerie, 360\u00b0 virtu\u00e1ln\u00ed prohl\u00eddky a&nbsp;interaktivn\u00ed video prezentace. Je-li to mo\u017en\u00e9, doporu\u010dujeme multimedi\u00e1ln\u00ed d\u00edla propojit s&nbsp;internetov\u00fdmi str\u00e1nkami (na\u010d\u00edtat voliteln\u011b aktu\u00e1ln\u00ed obsah apod.) a&nbsp;nevytv\u00e1\u0159et pouze statick\u00e9 slideshow (umo\u017enit interakci u\u017eivatele). Samoz\u0159ejmost\u00ed bereme plnou lokalizaci a&nbsp;ozvu\u010den\u00ed pro v\u0161echny zam\u00fd\u0161len\u00e9 c\u00edlov\u00e9 skupiny.<\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/02.jpg\" rel=\"lightbox\"  title=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/_02.jpg\" alt=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/05.jpg\" rel=\"lightbox\"  title=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/_05.jpg\" alt=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/16.jpg\" rel=\"lightbox\"  title=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/_16.jpg\" alt=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/08.jpg\" rel=\"lightbox\"  title=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/_08.jpg\" alt=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" \/><\/a>\n<\/div>\n<p>V\u00fdhodou multimedi\u00e1ln\u00edch prezentac\u00ed oproti internetov\u00fdm projekt\u016fm je datov\u00e1 volnost (nejsme omezeni velikost\u00ed dat). D\u00edky tomu lze nap\u0159\u00edklad zobrazovat r\u016fzn\u00e9 propracovan\u00e9 <a href=\"https:\/\/czmi.cz\/sluzby\/multimedialni-prezentace-systemy-hry-fun-content\/quicktime-virtual-reality\/\">interaktivn\u00ed 3D modely a&nbsp;objekty<\/a>. U\u017eivatel m\u016f\u017ee testovat virtu\u00e1ln\u00ed produkt, kter\u00fd podle zp\u011btn\u00e9 vazby z&nbsp;virtu\u00e1ln\u00edho provozu p\u0159izp\u016fsob\u00edte aktu\u00e1ln\u00edm pot\u0159eb\u00e1m a&nbsp;a\u017e po t\u00e9 jej fyzicky vyrob\u00edte a&nbsp;za\u010dnete dod\u00e1vat na trh. Optimalizovan\u00e9 <a href=\"https:\/\/czmi.cz\/sluzby\/2d-3d-vizualizace-modeling-a-animace\/\">3d modely a&nbsp;animace<\/a> m\u016f\u017eete sv\u00e9 z\u00e1kazn\u00edky nechat prohl\u00ed\u017eet tak\u00e9 online a&nbsp;vyu\u017e\u00edt cel\u00e9ho potenci\u00e1lu interaktivn\u00edch prvk\u016f. M\u016f\u017eete upozornit na funkce v\u00fdrobku, na jeho p\u0159ednosti, uk\u00e1zat co se skr\u00fdv\u00e1 uvnit\u0159 apod. Stejn\u011b tak lze prezentovat doposud nepostaven\u00e9 budovy a&nbsp;byty v\u010detn\u011b jejich mo\u017en\u00e9ho vybaven\u00ed &#8211; uk\u00e1zky <a href=\"https:\/\/czmi.cz\/sluzby\/2d-3d-vizualizace-modeling-a-animace\/\">3d interi\u00e9ru, exteri\u00e9ru, vizualizac\u00ed, animac\u00ed, prohl\u00eddek<\/a> a&nbsp;dal\u0161\u00edho.<\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/17.jpg\" rel=\"lightbox\"  title=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/_17.jpg\" alt=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/18.jpg\" rel=\"lightbox\"  title=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/_18.jpg\" alt=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/20.jpg\" rel=\"lightbox\"  title=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/_20.jpg\" alt=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/21.jpg\" rel=\"lightbox\"  title=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa-multimedialni-cd-rom-cp2008\/_21.jpg\" alt=\"Preciosa multimedi\u00e1ln\u00ed CD-ROM CP2008\" \/><\/a>\n<\/div>\n<p>V obchodn\u00edch centrech vyu\u017e\u00edvejte ke sm\u011brov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f LCD obrazovky a&nbsp;multimedi\u00e1ln\u00ed kiosky. Interaktivn\u00ed prezentace na dotykov\u00e9 obrazovce nebo video prezentace na standardn\u00ed projekci z\u00e1kazn\u00edkovi zobraz\u00ed, kde se zaj\u00edmav\u00fd produkt, na kter\u00fd se d\u00edv\u00e1, nach\u00e1z\u00ed. V&nbsp;showroomech (uvnit\u0159 prodejen) p\u0159edvedeme produkty ide\u00e1ln\u011b prost\u0159ednictv\u00edm dotykov\u00fdch obrazovek, kde si hloubku sd\u011blen\u00ed a&nbsp;virtu\u00e1ln\u00ed show \u0159\u00edd\u00ed v&nbsp;r\u00e1mci interaktivn\u00ed komunikace z\u00e1kazn\u00edk s\u00e1m. <\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa2006\/06.jpg\" rel=\"lightbox\"  title=\"Preciosa Lighting Projects\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa2006\/_06.jpg\" alt=\"Preciosa Lighting Projects\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa2006\/07.jpg\" rel=\"lightbox\"  title=\"Preciosa Lighting Projects\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa2006\/_07.jpg\" alt=\"Preciosa Lighting Projects\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa2006\/08.jpg\" rel=\"lightbox\"  title=\"Preciosa Lighting Projects\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa2006\/_08.jpg\" alt=\"Preciosa Lighting Projects\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa2006\/11.jpg\" rel=\"lightbox\"  title=\"Preciosa Lighting Projects\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/preciosa2006\/_11.jpg\" alt=\"Preciosa Lighting Projects\" \/><\/a>\n<\/div>\n<p>Koup\u011b m\u016f\u017ee z\u00e1le\u017eet i&nbsp;na zp\u016fsobu prezentace informac\u00ed. Jednotliv\u00e9 obrazovky obchodn\u00edho centra a\/nebo jednotliv\u00fdch prodejen mohou b\u00fdt zapojeny do reklamn\u00ed s\u00edt\u011b obrazovek a&nbsp;glob\u00e1ln\u011b ovl\u00e1d\u00e1ny syst\u00e9mem pro \u0159\u00edzen\u00ed multimedi\u00e1ln\u00edch prezentac\u00ed. Indoorov\u00e1 reklama se st\u00e1v\u00e1 d\u00edky rozvoji internetu a&nbsp;mo\u017enosti rychl\u00fdch aktualizac\u00ed kreativn\u00edho obsahu velmi popul\u00e1rn\u00ed. Multimedi\u00e1ln\u00ed prezentace i&nbsp;out of home video lze vzd\u00e1len\u011b pou\u0161t\u011bt, upravovat, dopl\u0148ovat a&nbsp;m\u00edchat reklamn\u00ed sd\u011blen\u00ed nejen s&nbsp;aktu\u00e1ln\u00edmi informacemi, ale nap\u0159\u00edklad s&nbsp;video komunikac\u00ed, online obsahem apod. <\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/TipGames-flash-prezentace\/06.jpg\" rel=\"lightbox\"  title=\"Tipgames flashov\u00e1 prezentace\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/TipGames-flash-prezentace\/_06.jpg\" alt=\"Tipgames flashov\u00e1 prezentace\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/TipGames-flash-prezentace\/07.jpg\" rel=\"lightbox\"  title=\"Tipgames flashov\u00e1 prezentace\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/TipGames-flash-prezentace\/_07.jpg\" alt=\"Tipgames flashov\u00e1 prezentace\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/TipGames-flash-prezentace\/08.jpg\" rel=\"lightbox\"  title=\"Tipgames flashov\u00e1 prezentace\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/TipGames-flash-prezentace\/_08.jpg\" alt=\"Tipgames flashov\u00e1 prezentace\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/TipGames-flash-prezentace\/09.jpg\" rel=\"lightbox\"  title=\"Tipgames flashov\u00e1 prezentace\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/TipGames-flash-prezentace\/_09.jpg\" alt=\"Tipgames flashov\u00e1 prezentace\" \/><\/a>\n<\/div>\n<p>Uk\u00e1zkov\u00e9 screeny prezentac\u00ed Preciosa a&nbsp;Preciosa multimedi\u00e1ln\u00edho creatoru a&nbsp;Tipgames LCD flash prezentac\u00ed mohou b\u00fdt praktick\u00fdm p\u0159\u00edkladem. <\/p>\n<p>Multimedi\u00e1ln\u00ed \u0159\u00eddic\u00ed syst\u00e9m obsahuje pl\u00e1nov\u00e1n\u00ed, zad\u00e1v\u00e1n\u00ed, schvalov\u00e1n\u00ed, kontrolu, aktualizace, monitoring a&nbsp;vyhodnocov\u00e1n\u00ed kampan\u00ed a&nbsp;multimedi\u00e1ln\u00edch aktivit. Sofistikovan\u00e9 statistiky \u010derpaj\u00ed data z&nbsp;trackovac\u00edch n\u00e1stroj\u016f, d\u00edky nim\u017e zjist\u00edte, co Va\u0161e z\u00e1kazn\u00edky zaj\u00edm\u00e1, kudy se u\u017eivatel\u00e9 ve va\u0161\u00ed nab\u00eddce nej\u010dast\u011bji ub\u00edraj\u00ed, kde t\u00e1paj\u00ed a&nbsp;pot\u0159ebuj\u00ed z\u00edskat dodate\u010dn\u00e9 informace atp. Je-li z\u00e1kazn\u00edk v&nbsp;nesn\u00e1z\u00edch, dok\u00e1\u017ee syst\u00e9m p\u0159i vhodn\u00e9m nastaven\u00ed p\u0159ivolat obchodn\u00edka a&nbsp;do doby jeho p\u0159\u00edchodu jej zastupovat. <\/p>\n<h3>Hlavn\u00ed v\u00fdhody syst\u00e9m\u016f pro \u0159\u00edzen\u00ed a&nbsp;pl\u00e1nov\u00e1n\u00ed multimedi\u00e1ln\u00edch prezentac\u00ed<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span>spr\u00e1va multimedi\u00e1ln\u00edch projekt\u016f (s mo\u017enost\u00ed multim\u00e9dia creatoru)<\/span><\/li>\n<li><span>pl\u00e1nov\u00e1n\u00ed prezentac\u00ed a&nbsp;kampan\u00ed<\/span><\/li>\n<li><span>rozkl\u00e1d\u00e1n\u00ed projektu na d\u00edl\u010d\u00ed \u00fakoly s&nbsp;p\u0159i\u0159azen\u00edm miln\u00edk\u016f projektu<\/span><\/li>\n<li><span>p\u0159i\u0159azov\u00e1n\u00ed \u00fakol\u016f osob\u00e1m a&nbsp;zdroj\u016fm (intern\u00edm, extern\u00edm)<\/span><\/li>\n<li><span>snadn\u00e9 aktualizace jednotliv\u00fdch prezentac\u00ed i&nbsp;reklamn\u00edch obrazovek<\/span><\/li>\n<li><span>varovn\u00e9 zpr\u00e1vy p\u0159i neaktivit\u011b prezentace<\/span><\/li>\n<li><span>multim\u00e9dia tracking, monitoring chov\u00e1n\u00ed u\u017eivatel\u016f<\/span><\/li>\n<li><span>hl\u00e1\u0161en\u00ed a&nbsp;tipov\u00e1n\u00ed problematick\u00fdch m\u00edst prezentac\u00ed<\/span><\/li>\n<li><span>grafick\u00e9 p\u0159ehledy efektivity prezentac\u00ed<\/span><\/li>\n<li><span>sledov\u00e1n\u00ed a&nbsp;vyhodnocen\u00ed v\u00fddaj\u016f projektu<\/span><\/li>\n<li><span>archivace multimedi\u00e1ln\u00edch prezentac\u00ed a&nbsp;p\u0159ipojen\u00fdch soubor\u016f<\/span><\/li>\n<li><span>propojen\u00ed s&nbsp;document managementem<\/span><\/li>\n<li><span>automatizace workflow pro upozor\u0148ov\u00e1n\u00ed na \u010dasov\u00e9 \u00faseky a&nbsp;term\u00edny<\/span><\/li>\n<li><span>export vybran\u00fdch dat do dal\u0161\u00edch syst\u00e9m\u016f<\/span><\/li>\n<li><span>napojen\u00ed na helpdesk (showroomy, obchodn\u00ed centra)<\/span><\/li>\n<li><span>mo\u017enost provozu ASP (pron\u00e1jem) nebo in-house<\/span><\/li>\n<\/ul>\n<h2>Interaktivn\u00ed video a&nbsp;Out Of Home Video Advertising<\/h2>\n<p>Interaktivn\u00ed video prezentace je atraktivn\u00ed a&nbsp;efektivn\u00ed forma prezentov\u00e1n\u00ed filmu \u010di animac\u00ed, ve kter\u00fdch jsou um\u00edst\u011bny interaktivn\u00ed oblasti, jejich\u017e aktivac\u00ed lze vyvolat V\u00e1mi definovateln\u00e9 akce &#8211; pozastavit obraz, zobrazit menu, spustit zvolenou verzi filmu (p\u0159. r\u016fzn\u00fd d\u011bj uvnit\u0159 filmu), zobrazit kontextovou n\u00e1pov\u011bdu, reklamu apod. <\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/17.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_17.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/18.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_18.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/19.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_19.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/20.jpg\" rel=\"lightbox\"  title=\"Multim\u00e9dia Factory.cz\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/multimedia-factory-cz\/_20.jpg\" alt=\"Multim\u00e9dia Factory.cz\" \/><\/a>\n<\/div>\n<p>Ve spojen\u00ed s&nbsp;internetem m\u016f\u017eete uskute\u010dnit hypertextov\u00fd skok na objedn\u00e1vkov\u00fd formul\u00e1\u0159 nebo z\u00edskat detailn\u00ed online informace o&nbsp;produktu. K&nbsp;ovl\u00e1d\u00e1n\u00ed interaktivn\u00edho filmu lze vyu\u017e\u00edt standardn\u00ed ovl\u00e1da\u010d za\u0159\u00edzen\u00ed dle pou\u017eit\u00e9 technologie (nap\u0159\u00edklad my\u0161, dotykov\u00fd display nebo v&nbsp;budoucnosti d\u00e1lkov\u00fd ovlada\u010d TV). <a href=\"https:\/\/czmi.cz\/sluzby\/flash-prezentace-animace-znelky-efekty-komponenty\/interaktivni-film-video-prezentace\/\">Interaktivn\u00ed video V\u00e1m v&nbsp;kr\u00e1tk\u00e9 uk\u00e1zce p\u0159edvede i&nbsp;na\u0161e blond\u00fdnka<\/a>. Jinou formou interaktivn\u00edho videa je <a href=\"https:\/\/czmi.cz\/sluzby\/multimedialni-prezentace-systemy-hry-fun-content\/quicktime-virtual-reality\/\">QuickTime Virtual Reality &#8211; v&nbsp;na\u0161\u00ed uk\u00e1zce lze prohl\u00ed\u017eet a&nbsp;zoomovat interi\u00e9rem m\u00edstnosti<\/a>.<\/p>\n<p>S rozvojem interaktivn\u00ed reklamy vznikaj\u00ed nov\u00e9 formy prezentac\u00ed. Ti\u0161t\u011bn\u00e9 boardy pomalu vytla\u010duj\u00ed elektronick\u00e9 reklamn\u00ed obrazovky, zobrazuj\u00edc\u00ed videoreklamu. Jej\u00ed c\u00edlen\u00ed se v&nbsp;obchodn\u00edch centrech st\u00e1v\u00e1 p\u0159edm\u011btem v\u00fdzkum\u016f struktury n\u00e1v\u0161t\u011bvn\u00edk\u016f, jejich z\u00e1jm\u016f a&nbsp;\u010dinnost\u00ed. Klasick\u00e1 DVD nahrazuj\u00ed HD form\u00e1ty (Blu-Ray). Prezentace jsou spou\u0161t\u011bny z&nbsp;multimedi\u00e1ln\u00edch PC. <a href=\"https:\/\/czmi.cz\/sluzby\/audio-video-dabing-dvd-authoring-spoty\/\">Doba, nutn\u00e1 pro aktualizace, ozvu\u010den\u00ed, dabing \u010di titulkov\u00e1n\u00ed, se v\u00fdrazn\u011b zkracuje<\/a>.<\/p>\n<p>Nejv\u011bt\u0161\u00ed n\u00e1r\u016fst interaktivity v&nbsp;glob\u00e1ln\u00edm m\u011b\u0159\u00edtku lze o\u010dek\u00e1vat u&nbsp;televiz\u00ed, kter\u00e9 byly doposud pouze pasivn\u00ed. Televize \u010dekaly na roz\u0161\u00ed\u0159en\u00ed digit\u00e1ln\u00edho pozemn\u00edho TV vys\u00edl\u00e1n\u00ed (DVB-T), prost\u0159ednictv\u00edm kter\u00e9ho budou moci nab\u00edzet interaktivn\u00ed slu\u017eby. Interakce dovol\u00ed div\u00e1kovi nechat si na sv\u016fj TV p\u0159ij\u00edma\u010d, pomoc\u00ed jeho d\u00e1lkov\u00e9ho ovl\u00e1d\u00e1n\u00ed nebo dotykov\u00e9 obrazovky, pos\u00edlat vy\u017e\u00e1dan\u00e9 informace ur\u010den\u00e9 jen pro n\u011bj, a\u0165 u\u017e jde o&nbsp;c\u00edlenou reklamu, obrazov\u00fd nebo textov\u00fd obsah. Nov\u00e9 p\u0159\u00edstroje umo\u017en\u00ed propojen\u00ed s&nbsp;internetovou str\u00e1nkou a&nbsp;online slu\u017ebami. Div\u00e1k bude moci v\u00fdrobky \u010di slu\u017eby p\u0159\u00edmo objednat, zjistit si detailn\u00ed informace apod. <\/p>\n<h2>Poptejte nez\u00e1vazn\u011b zvolenou formu interaktivn\u00ed reklamy<\/h2>\n<p>Cenov\u00e9 podm\u00ednky budou stanoveny na z\u00e1klad\u011b Va\u0161\u00ed popt\u00e1vky.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dne\u0161n\u00ed z\u00e1kazn\u00edk o\u010dek\u00e1v\u00e1 od obchodn\u00edk\u016f a&nbsp;nab\u00edzen\u00fdch produkt\u016f mnohem v\u00edce ne\u017e d\u0159\u00edve. Pasivn\u00ed reklamu mnohdy nevn\u00edm\u00e1 a&nbsp;reklama, kter\u00e1 pro n\u011bj nen\u00ed z\u00e1bavn\u00e1, ho m\u016f\u017ee obt\u011b\u017eovat. Nev\u00e1hejte n\u00e1s kontaktovat, vytvo\u0159\u00edme pro V\u00e1s kreativn\u00ed interaktivn\u00ed z\u00e1bavnou reklamu! \u00dasp\u011b\u0161n\u011b zpracovan\u00e1 interaktivn\u00ed reklama, kter\u00e1 se z\u00e1kazn\u00edkem komunikuje a&nbsp;je pro n\u011bj p\u0159\u00ednosn\u00e1, proto p\u0159edstavuje velkou konkuren\u010dn\u00ed v\u00fdhodu. Interaktivn\u00ed reklama \u2013 reklama, [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":7968,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sluzba.php","meta":{"footnotes":""},"class_list":["post-2371","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interactive advertising, online marketing -<\/title>\n<meta name=\"description\" content=\"Interactive advertising, online marketing - digit\u00e1ln\u00ed agentura CZECH MULTIMEDIA INTERACTIVE. 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