{"id":2364,"date":"2008-08-03T16:52:12","date_gmt":"2008-08-03T14:52:12","guid":{"rendered":"https:\/\/czmi.cz\/?page_id=2364"},"modified":"2012-03-07T14:54:10","modified_gmt":"2012-03-07T13:54:10","slug":"seo-analysis-search-engine-optimisation","status":"publish","type":"page","link":"https:\/\/czmi.cz\/en\/services\/website-seo-optimization-sem-copywriting\/seo-analysis-search-engine-optimisation\/","title":{"rendered":"SEO analysis, search engine optimisation"},"content":{"rendered":"<h2>SEO anal\u00fdza &#8211; kl\u00ed\u010d k&nbsp;dosa\u017een\u00ed lep\u0161\u00ed pozice ve vyhled\u00e1va\u010d\u00edch<\/h2>\n<p><img decoding=\"async\" class=\"pereximg\" src=\"https:\/\/czmi.cz\/obrazky\/perex\/ilustrace\/gcp063.jpg\" alt=\"SEO anal\u00fdza optimalizace str\u00e1nek pro vyhled\u00e1va\u010de (Search Engine Optimization)\" \/>SEO anal\u00fdza webu je prvn\u00edm krokem k&nbsp;dosa\u017een\u00ed lep\u0161\u00edch v\u00fdsledk\u016f ve vyhled\u00e1va\u010d\u00edch, zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti str\u00e1nek a&nbsp;zlep\u0161en\u00ed jejich c\u00edlen\u00ed. SEO anal\u00fdza V\u00e1m pod\u00e1 p\u0159ehled o&nbsp;chyb\u00e1ch v&nbsp;optimalizaci str\u00e1nek, doporu\u010d\u00ed jejich n\u00e1pravu a&nbsp;ozna\u010d\u00ed vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova. Nejd\u016fle\u017eit\u011bj\u0161\u00ed odpov\u011bdi se t\u00fdkaj\u00ed obsahu, technick\u00e9ho stavu a&nbsp;srovn\u00e1n\u00ed stavu konkuren\u010dn\u00edch port\u00e1l\u016f.<\/p>\n<p>Odhalen\u00e1 problematick\u00e1 a&nbsp;slab\u00e1 m\u00edsta Va\u0161eho webu lze odstranit pomoc\u00ed <strong><a href=\"https:\/\/czmi.cz\/sluzby\/webove-prezentace-seo-sem-copywriting\/seo-pravidla-postupy\/\">SEO optimalizace a&nbsp;doporu\u010den\u00fdch postup\u016f pro kl\u00ed\u010dov\u00e9 on page off page faktory<\/a><\/strong>.<\/p>\n<p><a href=\"https:\/\/czmi.cz\/sluzby\/webove-prezentace-seo-sem-copywriting\/seo-pravidla-postupy\/\">SEO postupy a&nbsp;standardy<\/a> je vhodn\u00e9 dodr\u017eovat st\u00e1le a&nbsp;v\u011bd\u011bt o&nbsp;nich p\u0159ed samotn\u00fdm vytvo\u0159en\u00edm <a href=\"https:\/\/czmi.cz\/sluzby\/webove-prezentace-seo-sem-copywriting\/\">webov\u00e9 prezentace<\/a>. N\u00e1sledn\u00e1 optimalizace nen\u00ed samoz\u0159ejm\u011b probl\u00e9m, nicm\u00e9n\u011b mnohdy se stav\u00ed web od po\u010d\u00e1tku nov\u00fd. D\u016fle\u017eit\u00e1 jsou spr\u00e1vn\u011b zvolen\u00e1 kl\u00ed\u010dov\u00e1 slova a&nbsp;tak\u00e9 <a href=\"https:\/\/czmi.cz\/sluzby\/domena-overeni-registrace\/\">internetov\u00e1 dom\u00e9na<\/a> prezentace. <\/p>\n<p><a class=\"butonek-cela-sirka\" href=\"https:\/\/czmi.cz\/sluzby\/webove-prezentace-seo-sem-copywriting\/seo-pravidla-postupy\/\">SEO optimalizace \u2013 rozbory, postupy, metody, praktiky a&nbsp;n\u00e1stroje<\/a><br \/>&nbsp;<\/p>\n<h2>SEO anal\u00fdza &#8211; odpov\u011bdi na kl\u00ed\u010dov\u00e9 ot\u00e1zky Va\u0161eho webu<\/h2>\n<h3>Anal\u00fdza ve stru\u010dnosti obsahuje<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span>zhodnocen\u00ed analyzovan\u00e9ho webu<\/span><\/li>\n<li><span>seznam nalezen\u00fdch nedostatk\u016f<\/span><\/li>\n<li><span>postupy opraven\u00ed nalezen\u00fdch nedostatk\u016f<\/span><\/li>\n<\/ul>\n<h3>K proveden\u00ed anal\u00fdzy budeme pot\u0159ebovat tyto informace a&nbsp;podklady<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span>Va\u0161e internetov\u00e9 c\u00edle a&nbsp;pl\u00e1ny<\/span><\/li>\n<li><span>vyjmenovat nejd\u016fle\u017eit\u011bj\u0161\u00ed obchodn\u00ed produkty a&nbsp;slu\u017eby<\/span><\/li>\n<li><span>zjistit seznam va\u0161ich nejv\u011bt\u0161\u00edch konkurent\u016f<\/span><\/li>\n<li><span>z\u00edskat server logy a&nbsp;statistiky n\u00e1v\u0161t\u011bvnosti<\/span><\/li>\n<\/ul>\n<h3>SEO anal\u00fdza neobsahuje:<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span>\u017e\u00e1dn\u00fd v\u00fdvoj ani \u00fapravy softwaru \u010di obsahu webu<\/span><\/li>\n<li><span>SEO optimalizaci webu a&nbsp;s&nbsp;n\u00ed spojen\u00e9 pr\u00e1ce<\/span><\/li>\n<li><span>n\u00e1vrhy \u010di zm\u011bny designu str\u00e1nek<\/span><\/li>\n<\/ul>\n<h3>SEO pr\u00e1ce a&nbsp;postupy v&nbsp;po\u0159ad\u00ed<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span>SEO anal\u00fdza \u2013 odhalen\u00ed nedostatk\u016f, doporu\u010den\u00ed oprav a&nbsp;postup\u016f prac\u00ed<\/span><\/li>\n<li><span>Anal\u00fdza konkurence &#8211; jak jsou na tom weby konkurence<\/span><\/li>\n<li><span>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov \u2013 volba nejefektivn\u011bj\u0161\u00edch kl\u00ed\u010dov\u00fdch slov<\/span><\/li>\n<li><span>Navr\u017een\u00ed obsahov\u00e9 struktury a&nbsp;navigace na z\u00e1klad\u011b p\u0159edchoz\u00edch zji\u0161t\u011bn\u00ed<\/span><\/li>\n<li><span>Vytvo\u0159en\u00ed nebo optimalizov\u00e1n\u00ed webov\u00e9 prezentace<\/span><\/li>\n<li><span>Monitoring statistik n\u00e1v\u0161t\u011bvnosti webov\u00e9 prezentace<\/span><\/li>\n<li><span>Vyhodnocov\u00e1n\u00ed pozicov\u00e1n\u00ed str\u00e1nek vyhled\u00e1va\u010di<\/span><\/li>\n<li><span>Zhodnocen\u00ed \u00fa\u010dinnosti a&nbsp;stanoven\u00ed nov\u00fdch c\u00edl\u016f<\/span><\/li>\n<li><span>Opakov\u00e1n\u00ed krok\u016f vedouc\u00edch k&nbsp;udr\u017een\u00ed dosa\u017een\u00fdch m\u00edst ve vyhled\u00e1va\u010d\u00edch<\/span><\/li>\n<li><span>Soustavn\u00e9 budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f<\/span><\/li>\n<\/ul>\n<h3>V\u00fdsledky SEO optimalizace, kter\u00e1 n\u00e1sleduje po SEO anal\u00fdze<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span><strong>Um\u00edst\u011bn\u00ed na p\u0159edn\u00edch pozic\u00edch vyhled\u00e1vac\u00edch statistik<\/strong><\/span><\/li>\n<li><span><strong>Vysok\u00e1 n\u00e1v\u0161t\u011bvnost<\/strong><\/span><\/li>\n<li><span><strong>Snadn\u00e1 dostupnost<\/strong><\/span><\/li>\n<li><span><strong>Ni\u017e\u0161\u00ed n\u00e1klady ne\u017e u&nbsp;klasick\u00fdch reklamn\u00edch kampan\u00ed<\/strong><\/span><\/li>\n<li><span><strong>Dlouhodob\u00fd \u00fa\u010dinek<\/strong><\/span><\/li>\n<\/ul>\n<p>Spr\u00e1vn\u011b optimalizovan\u00e9 webov\u00e9 prezentace se objevuj\u00ed v\u00fd\u0161e ve v\u00fdsledc\u00edch internetov\u00fdch vyhled\u00e1va\u010d\u016f a&nbsp;zas\u00e1hnou v\u00edce c\u00edlen\u00fdch u\u017eivatel\u016f. Oproti placen\u00fdm odkaz\u016fm jsou u\u017eivateli aktivn\u011b vyhled\u00e1v\u00e1ny a&nbsp;neignorov\u00e1ny. Je to d\u00e1no tak\u00e9 v\u011bt\u0161\u00ed d\u016fv\u011brou n\u00e1v\u0161t\u011bvn\u00edk\u016f ve spravedliv\u00fd v\u00fdb\u011br vyhled\u00e1va\u010de nam\u00edsto zaplacen\u00e9 a&nbsp;mnohdy nerelevantn\u00ed slu\u017eby.<\/p>\n<h2>SEO anal\u00fdza od n\u00e1s obsahuje tato sledovan\u00e1 t\u00e9mata<\/h2>\n<h3>Analyzujeme stav webu a&nbsp;jeho technick\u00e9 vlastnosti, v&nbsp;oblastech:<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span>pozice ve vyhled\u00e1va\u010d\u00edch (monitoring um\u00edst\u011bn\u00ed webu ve fulltextov\u00fdch vyhled\u00e1va\u010d\u00edch)<\/span><\/li>\n<li><span>kvalita zdrojov\u00e9ho k\u00f3du (v\u010detn\u011b s\u00e9mantiky a&nbsp;metatag\u016f)<\/span><\/li>\n<li><span>informa\u010dn\u00ed architektura (navigace, struktura a&nbsp;intern\u00ed prolinkov\u00e1n\u00ed)<\/span><\/li>\n<li><span>URL adresy webu (jsou adresy indexov\u00e1ny a&nbsp;nen\u00ed n\u011bkter\u00fd obsah pro vyhledava\u010d duplicitn\u00ed)<\/span><\/li>\n<li><span>zp\u011btn\u00e9 odkazy (vede na v\u00e1\u0161 web dostate\u010dn\u00e9 mno\u017estv\u00ed kvalitn\u00edch odkaz\u016f)<\/span><\/li>\n<\/ul>\n<h3>Kl\u00ed\u010dov\u00e9 oblasti Va\u0161eho webu &#8211; k\u00f3d a&nbsp;obsah<\/h3>\n<p>Pouze p\u0159i dosa\u017een\u00ed 100% validace m\u00e1te zaru\u010deno, \u017ee va\u0161e str\u00e1nky uvid\u00ed v\u0161echny internetov\u00e9 vyhled\u00e1va\u010de a&nbsp;v\u0161ichni u\u017eivatel\u00e9 webu spr\u00e1vn\u011b bez ohledu na to, jak\u00fd opera\u010dn\u00ed syst\u00e9m pou\u017e\u00edvaj\u00ed a&nbsp;prost\u0159ednictv\u00edm jak\u00fdch internetov\u00fdch prohl\u00ed\u017ee\u010d\u016f va\u0161e str\u00e1nky prohl\u00ed\u017e\u00ed. Dodr\u017eov\u00e1n\u00ed standard\u016f <a rel=\"external\" href=\"http:\/\/www.w3c.org\">W3C<\/a> je pro n\u00e1s samoz\u0159ejmost\u00ed a&nbsp;p\u0159\u00edpad\u016f, kdy je p\u0159\u00edpustn\u00e9 tyto z\u00e1sady poru\u0161it je velice m\u00e1lo. <\/p>\n<p>Pokud je V\u00e1\u0161 web validn\u00ed, je l\u00e9pe indexovateln\u00fd nejen pro vyhled\u00e1va\u010de (SEO), ale tak\u00e9 handicapovan\u00e9 u\u017eivatele.<\/p>\n<form action=\"http:\/\/validator.w3.org\/check\" method=\"get\">\n<p><label><strong>Zadejte adresu webu, jeho\u017e validitu chcete ov\u011b\u0159it:<\/strong><input id=\"uri\" name=\"uri\" size=\"50\" value=\"http:\/\/\" \/><\/label><input value=\"Odeslat\" type=\"submit\" \/><\/p>\n<\/form>\n<p>Ide\u00e1ln\u00edm srovn\u00e1n\u00edm existuj\u00edc\u00edch standard\u016f mohou b\u00fdt tak\u00e9 popul\u00e1rn\u00ed ISO normy, kter\u00e9 a\u010dkoliv nejsou vynuceny \u017e\u00e1dn\u00fdm z\u00e1konem, jsou d\u00edky obchodn\u00edmu prost\u0159ed\u00ed vy\u017eadov\u00e1ny a&nbsp;br\u00e1ny jako v\u00fdhoda.<\/p>\n<p>Kvalitn\u00ed strukturov\u00e1n\u00ed obsahu (nadpisy a&nbsp;podnadpisy) si m\u016f\u017eete ov\u011b\u0159it v&nbsp;s\u00e9mantick\u00e9m extraktoru:<\/p>\n<form action=\"http:\/\/www.w3.org\/2002\/08\/xslt4html\" method=\"get\">\n<p><label><strong>Zadejte adresu webu, jeho\u017e strukturu chcete zobrazit:<\/strong><input name=\"xmlfile\" size=\"50\" type=\"text\" value=\"http:\/\/\" \/><\/label><input name=\"xslfile\" value=\"http:\/\/www.w3.org\/2002\/08\/extract-semantic.xsl\" type=\"hidden\" \/><input value=\"Odeslat\" type=\"submit\" \/><\/p>\n<\/form>\n<h3>Rozbor obsahu webu z&nbsp;pohledu vn\u00edm\u00e1n\u00ed internetov\u00fdmi vyhled\u00e1va\u010di sleduje<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span>kvalitu a&nbsp;u\u017eite\u010dnost textov\u00e9ho obsahu webu<\/span><\/li>\n<li><span>optim\u00e1ln\u00ed hustotu kl\u00ed\u010dov\u00fdch slov<\/span><\/li>\n<li><span>spr\u00e1vnost kl\u00ed\u010dov\u00fdch slov (textov\u00fd obsah a&nbsp;jejich rozm\u00edst\u011bn\u00ed na jednotliv\u00e9 str\u00e1nky webu)<\/span><\/li>\n<\/ul>\n<p>SEO anal\u00fdza stanov\u00ed nejefektivn\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 je do obsahu vhodn\u00e9 za\u010dlenit. Obchodn\u00ed texty by m\u011bl vytvo\u0159it zku\u0161en\u00fd copywriter, nebo\u0165 mohou zastoupit roli obchodn\u00edka a&nbsp;dok\u00e1zat n\u00e1v\u0161t\u011bvn\u00edka p\u0159emluvit k&nbsp;n\u00e1kupu a&nbsp;konvertovat tak v&nbsp;z\u00e1kazn\u00edka.<\/p>\n<h3>Anal\u00fdza slab\u00fdch m\u00edst webu a&nbsp;zp\u016fsoby jejich odstran\u011bn\u00ed<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span>spr\u00e1vnost technick\u00e9 zpracov\u00e1n\u00ed webu<\/span><\/li>\n<li><span>chyby, kter\u00e9 br\u00e1n\u00ed indexaci webu vyhled\u00e1va\u010di<\/span><\/li>\n<li><span>nedostatky, kter\u00e9 sni\u017euj\u00ed v\u00e1hu kl\u00ed\u010dov\u00fdch slov<\/span><\/li>\n<\/ul>\n<h3>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span>zji\u0161t\u011bn\u00ed, zda je v\u00fdb\u011br kl\u00ed\u010dov\u00fdch slov optim\u00e1ln\u00ed<\/span><\/li>\n<li><span>n\u00e1vrh nov\u00fdch kl\u00ed\u010dov\u00fdch slov, kter\u00e1 v\u00e1m pomohou zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu<\/span><\/li>\n<\/ul>\n<h3>Anal\u00fdza konkurence<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span>stav va\u0161ich hlavn\u00edch konkurent\u016f ve vyhled\u00e1va\u010d\u00edch<\/span><\/li>\n<li><span>zhodnocen\u00ed m\u00edry optimalizace jejich web\u016f<\/span><\/li>\n<\/ul>\n<h3>Dal\u0161\u00ed doporu\u010den\u00ed a&nbsp;t\u00e9mata<\/h3>\n<ul class=\"seznammezeraleva\">\n<li><span>Doporu\u010den\u00ed k&nbsp;budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f<\/span><\/li>\n<li><span>Existence a&nbsp;obsah RSS kan\u00e1l\u016f<\/span><\/li>\n<\/ul>\n<p>Pro n\u011bkter\u00e9 oblasti podnik\u00e1n\u00ed a&nbsp;konkr\u00e9tn\u00ed vysoce konkuren\u010dn\u00ed kl\u00ed\u010dov\u00e1 slova nen\u00ed optim\u00e1ln\u00ed dos\u00e1hnout prvn\u00edch p\u0159\u00ed\u010dek vyhled\u00e1va\u010d\u016f, nebo\u0165 takov\u00e1 optimalizace by mohla b\u00fdt ve v\u00fdsledku pro zadavatele neefektivn\u00ed a&nbsp;ztr\u00e1tov\u00e1. Nal\u00e1kat n\u00e1v\u0161t\u011bvn\u00edky na sv\u00e9 str\u00e1nky m\u016f\u017eete samoz\u0159ejm\u011b tak\u00e9 vhodn\u011b zvolenou <a href=\"https:\/\/czmi.cz\/sluzby\/internetova-reklama-bannery\/\">internetovou reklamou<\/a>, <a href=\"https:\/\/czmi.cz\/sluzby\/internetova-reklama-bannery\/google-adsense-adwords-ppc-cpa-affiliate\/\">PPC kampan\u011bmi<\/a> nebo <a href=\"https:\/\/czmi.cz\/sluzby\/internetova-reklama-bannery\/google-adsense-adwords-ppc-cpa-affiliate\/\">partnersk\u00fdmi programy a&nbsp;provizn\u00edmi syst\u00e9my<\/a>.<\/p>\n<h2>Poptejte nez\u00e1vazn\u011b SEO anal\u00fdzu Va\u0161\u00ed webov\u00e9 prezentace<\/h2>\n<p>Kalkulace SEO anal\u00fdzy bude p\u0159\u00edmo \u00fam\u011brn\u00e1 Va\u0161im po\u017eadavk\u016fm, rozsahu a&nbsp;oboru webu. Cena se pohybuje ji\u017e od 3tis K\u010d za z\u00e1kladn\u00ed rozbor (posudek webu, 1-2 str\u00e1nky A4) a&nbsp;ji\u017e od 20tis K\u010d za SEO anal\u00fdzu (o rozsahu 20 stran A4 a&nbsp;v\u00edce). <\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO anal\u00fdza &#8211; kl\u00ed\u010d k&nbsp;dosa\u017een\u00ed lep\u0161\u00ed pozice ve vyhled\u00e1va\u010d\u00edch SEO anal\u00fdza webu je prvn\u00edm krokem k&nbsp;dosa\u017een\u00ed lep\u0161\u00edch v\u00fdsledk\u016f ve vyhled\u00e1va\u010d\u00edch, zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti str\u00e1nek a&nbsp;zlep\u0161en\u00ed jejich c\u00edlen\u00ed. SEO anal\u00fdza V\u00e1m pod\u00e1 p\u0159ehled o&nbsp;chyb\u00e1ch v&nbsp;optimalizaci str\u00e1nek, doporu\u010d\u00ed jejich n\u00e1pravu a&nbsp;ozna\u010d\u00ed vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova. Nejd\u016fle\u017eit\u011bj\u0161\u00ed odpov\u011bdi se t\u00fdkaj\u00ed obsahu, technick\u00e9ho stavu a&nbsp;srovn\u00e1n\u00ed stavu konkuren\u010dn\u00edch port\u00e1l\u016f. Odhalen\u00e1 problematick\u00e1 a&nbsp;slab\u00e1 [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":7935,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single.php","meta":{"footnotes":""},"class_list":["post-2364","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO analysis, search engine optimisation -<\/title>\n<meta name=\"description\" content=\"SEO analysis, search engine optimisation - digit\u00e1ln\u00ed agentura CZECH MULTIMEDIA INTERACTIVE. 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