{"id":2361,"date":"2008-06-13T22:50:25","date_gmt":"2012-03-07T13:51:45","guid":{"rendered":"https:\/\/czmi.cz\/?page_id=2361"},"modified":"2012-03-07T14:51:45","modified_gmt":"2012-03-07T13:51:45","slug":"corporate-identity-logotypes-creative-graphics-webdesign","status":"publish","type":"page","link":"https:\/\/czmi.cz\/en\/services\/corporate-identity-logotypes-creative-graphics-webdesign\/","title":{"rendered":"Corporate identity, logotypes, creative graphics, webdesign"},"content":{"rendered":"<p><img decoding=\"async\" class=\"pereximg\" src=\"https:\/\/czmi.cz\/obrazky\/perex\/ilustrace\/gcp021.jpg\" alt=\"Corporate identity, tvorba loga, kreativn\u00ed grafika, webdesign, jednotn\u00fd vizu\u00e1ln\u00ed styl, grafick\u00fd n\u00e1vrh\" \/><br \/><strong>Sta\u0148te se nep\u0159ehl\u00e9dnuteln\u00ed pro Va\u0161e z\u00e1kazn\u00edky!<\/strong><br \/>&nbsp;<br \/>Vytvo\u0159\u00edme pro V\u00e1s jednotn\u00fd firemn\u00ed styl prezentov\u00e1n\u00ed. Navrhneme V\u00e1m logo, vyrob\u00edme firemn\u00ed dokumenty a&nbsp;obstar\u00e1me reklamn\u00ed p\u0159edm\u011bty. Profesion\u00e1ln\u00ed Corporate Identity pom\u016f\u017ee p\u0159esv\u011bd\u010dit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky pro v\u00fdb\u011br Va\u0161ich produkt\u016f a&nbsp;slu\u017eeb.<br \/>&nbsp;<br \/><strong>Va\u0161e slova m\u016f\u017ee zastoupit atraktivn\u00ed vzhled!<\/strong><\/p>\n<h2>Korpor\u00e1tn\u00ed identita &#8211; Corporate Identity<\/h2>\n<p>Korpor\u00e1tn\u00ed identita (anglicky Corporate Identity, zkracov\u00e1no na CI) je souhrn r\u016fzn\u00fdch forem vystupov\u00e1n\u00ed spole\u010dnosti a&nbsp;jej\u00edho p\u016fsoben\u00ed. CI zahrnuje:<\/p>\n<ul class=\"seznammezeraleva\">\n<li><strong>vnitrofiremn\u00ed kulturu (Corporate Culture)<\/strong><br \/><span>&#8211; jednotn\u00e9 chov\u00e1n\u00ed a&nbsp;procesy dle firemn\u00edho manu\u00e1lu<\/span><\/li>\n<li><strong>marketingovou komunikaci (Corporate Communications)<\/strong><br \/><span>&#8211; firemn\u00ed filozofie, pozitivn\u00ed postoj k&nbsp;organizaci, jednotn\u00e1 komunikace<\/span><\/li>\n<li><strong>produkt spole\u010dnosti<\/strong><br \/><span>&#8211; vlastnosti produktu, cena, souhrn slu\u017eeb, prodejn\u00ed a&nbsp;servisn\u00ed s\u00ed\u0165, podpora<\/span><\/li>\n<li><strong>jednotn\u00fd vizu\u00e1ln\u00ed styl (Corporate Design)<\/strong><br \/><span>&#8211; jednotn\u00fd grafick\u00fd manu\u00e1l<\/span><\/li>\n<\/ul>\n<p><strong>Corporate Identity<\/strong> mus\u00ed spl\u0148ovat spoustu podm\u00ednek zejm\u00e9na pro snadnou \u010ditelnost, aplikovatelnost a&nbsp;srozumitelnost pro c\u00edlovou skupinu. <\/p>\n<h2>Vyzkou\u0161ejte na\u0161\u00ed kreativitu! Vytvo\u0159\u00edme korpor\u00e1tn\u00ed design!<\/h2>\n<p>Profesion\u00e1ln\u00ed <strong>Corporate Design<\/strong> a&nbsp;<strong>jednotn\u00fd vizu\u00e1ln\u00ed styl<\/strong> jsou hlavn\u00edmi faktory, kter\u00e9 utv\u00e1\u0159\u00ed prvn\u00ed dojem z\u00e1kazn\u00edka a&nbsp;odli\u0161uj\u00ed V\u00e1s od konkurence. <\/p>\n<p><strong>Jedine\u010dnost a&nbsp;zapamatovatelnost prezentace<\/strong> Va\u0161\u00ed spole\u010dnosti je rozhoduj\u00edc\u00ed p\u0159i tvorb\u011b Corporate Desgnu, kter\u00fd detailn\u011b pop\u00ed\u0161eme <strong>v grafick\u00e9m manu\u00e1lu vizu\u00e1ln\u00edho stylu<\/strong> (grafick\u00fd manu\u00e1l, design manu\u00e1l).<\/p>\n<p><a class=\"butonek1\" rel=\"external\" href=\"https:\/\/czmi.cz\/ci-grafika-reference\/alex-pneu-design-manual.pdf\">Grafick\u00fd manu\u00e1l ALEX PNEU<\/a><a class=\"butonek2\" rel=\"external\" href=\"https:\/\/czmi.cz\/ci-grafika-reference\/pragotechnik-manual.pdf\">Design manu\u00e1l Pragotechnik<\/a><br \/>&nbsp;<br \/>&nbsp;<br \/>&nbsp;<br \/>Design manu\u00e1l je z\u00e1kladem p\u0159i vytv\u00e1\u0159en\u00ed grafick\u00fdch n\u00e1vrh\u016f firemn\u00edch prezentac\u00ed a&nbsp;jak\u00fdchkoliv firemn\u00edch dokument\u016f. Z\u00e1kladn\u00edmi vizu\u00e1ln\u00edmi atributy jsou zna\u010dka, barevnost, typografie, grafick\u00e9 prvky a&nbsp;pravidla jejich pou\u017eit\u00ed. D\u00edky definici t\u011bchto pravidel nebude Va\u0161e logo nevhodn\u011b pou\u017eito mimo definovan\u00e1 barevn\u00e1 sch\u00e9mata, p\u00edsma \u010di fonty, nebo v&nbsp;souvislosti se slogany, nepoch\u00e1zej\u00edc\u00edmi z&nbsp;d\u00edlny copywritera. Bude dodr\u017een layout jednotliv\u00fdch dokument\u016f a&nbsp;pou\u017eity spr\u00e1vn\u00e9 grafick\u00e9 prvky.<\/p>\n<p><strong>Grafick\u00fd manu\u00e1l by m\u011bl b\u00fdt v\u017edy z\u00e1vazn\u00fd pro v\u0161echny pracovn\u00edky spole\u010dnosti<\/strong>, aby se firma jednotn\u011b prezentovala navenek i&nbsp;uvnit\u0159. Bez jednotn\u00e9ho grafick\u00e9ho stylu se jen t\u011b\u017eko obejdete.<\/p>\n<h2>Corporate Identity &#8211; nej\u010dast\u011bji tvo\u0159\u00edme<\/h2>\n<ul class=\"seznammezeraleva\">\n<li><span>logotypy, logo manu\u00e1ly, slogany<\/span><\/li>\n<li><a href=\"https:\/\/czmi.cz\/sluzby\/webove-prezentace-seo-sem-copywriting\/\">webdesign \u010di  redesign internetov\u00e9 prezentace<\/a><\/li>\n<li><span>propaga\u010dn\u00ed tiskoviny (katalogy, let\u00e1ky, inzer\u00e1ty, plak\u00e1ty, let\u00e1ky,..)<\/span><\/li>\n<li><span>v\u00fdro\u010dn\u00ed zpr\u00e1vy a&nbsp;firemn\u00ed periodika<\/span><\/li>\n<li><a href=\"https:\/\/czmi.cz\/sluzby\/webove-prezentace-seo-sem-copywriting\/\">webov\u00e9 prezentace, port\u00e1ly<\/a><span>, <\/span><a href=\"https:\/\/czmi.cz\/sluzby\/internetova-reseni-cms-eshop-intranet-extranet\/\">intranet, extranet<\/a><\/li>\n<li><a href=\"https:\/\/czmi.cz\/sluzby\/flash-prezentace-animace-znelky-efekty-komponenty\/\">flashov\u00e9 prezentace<\/a><\/li>\n<li><a href=\"https:\/\/czmi.cz\/sluzby\/multimedialni-prezentace-systemy-hry-fun-content\/\">multimedi\u00e1ln\u00ed prezentace<\/a><\/li>\n<li><a href=\"https:\/\/czmi.cz\/sluzby\/vyroba-lisovani-cd-dvd-potisk-obaly\/\">CD a&nbsp;DVD potisk a&nbsp;obaly<\/a><\/li>\n<li><a href=\"https:\/\/czmi.cz\/sluzby\/multimedialni-prezentace-systemy-hry-fun-content\/online-hry-flash-3d-zabava-advergaming\/\">online hry, sout\u011b\u017ee, z\u00e1bava, advergaming<\/a><\/li>\n<\/ul>\n<h2>CI je ned\u00edlnou sou\u010d\u00e1st\u00ed marketingov\u00e9 komunikace<\/h2>\n<p>Ka\u017ed\u00fd firemn\u00ed dokument, prospekt nebo let\u00e1k rozhoduje sv\u00fdm grafick\u00fdm ztv\u00e1rn\u011bn\u00edm a&nbsp;proveden\u00edm o&nbsp;sv\u00e9 \u00fasp\u011b\u0161nosti. Stejn\u011b jako ti\u0161t\u011bn\u00e9 formy propagace pot\u0159ebuj\u00ed jednotn\u00fd vizu\u00e1ln\u00ed styl i&nbsp;elektronick\u00e1 m\u00e9dia, a&nbsp;to i&nbsp;v&nbsp;kombinac\u00edch a&nbsp;r\u016fzn\u00fdch firemn\u00edch setech. Ka\u017ed\u00fd elektronick\u00fd nebo ti\u0161t\u011bn\u00fd materi\u00e1l, kter\u00fd Va\u0161i spole\u010dnost opou\u0161t\u00ed je vizitkou cel\u00e9 firmy.<\/p>\n<div class=\"albu\">\n<a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/vyroba-lisovani-cd-dvd-potisk\/05.jpg\" rel=\"lightbox\"  title=\"V\u00fdroba a&nbsp;lisov\u00e1n\u00ed CD\/DVD disk\u016f v\u010detn\u011b potisku a&nbsp;obalu\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/vyroba-lisovani-cd-dvd-potisk\/_05.jpg\" alt=\"V\u00fdroba a&nbsp;lisov\u00e1n\u00ed CD\/DVD disk\u016f v\u010detn\u011b potisku a&nbsp;obalu\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/vyroba-lisovani-cd-dvd-potisk\/06.jpg\" rel=\"lightbox\"  title=\"V\u00fdroba a&nbsp;lisov\u00e1n\u00ed CD\/DVD disk\u016f v\u010detn\u011b potisku a&nbsp;obalu\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/vyroba-lisovani-cd-dvd-potisk\/_06.jpg\" alt=\"V\u00fdroba a&nbsp;lisov\u00e1n\u00ed CD\/DVD disk\u016f v\u010detn\u011b potisku a&nbsp;obalu\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/vyroba-lisovani-cd-dvd-potisk\/07.jpg\" rel=\"lightbox\"  title=\"V\u00fdroba a&nbsp;lisov\u00e1n\u00ed CD\/DVD disk\u016f v\u010detn\u011b potisku a&nbsp;obalu\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/vyroba-lisovani-cd-dvd-potisk\/_07.jpg\" alt=\"V\u00fdroba a&nbsp;lisov\u00e1n\u00ed CD\/DVD disk\u016f v\u010detn\u011b potisku a&nbsp;obalu\" \/><\/a><a href=\"https:\/\/czmi.cz\/obrazky\/galerie\/vyroba-lisovani-cd-dvd-potisk\/08.jpg\" rel=\"lightbox\"  title=\"V\u00fdroba a&nbsp;lisov\u00e1n\u00ed CD\/DVD disk\u016f v\u010detn\u011b potisku a&nbsp;obalu\" rel=\"lightbox[galerie]\"><img decoding=\"async\" src=\"https:\/\/czmi.cz\/obrazky\/galerie\/vyroba-lisovani-cd-dvd-potisk\/_08.jpg\" alt=\"V\u00fdroba a&nbsp;lisov\u00e1n\u00ed CD\/DVD disk\u016f v\u010detn\u011b potisku a&nbsp;obalu\" \/><\/a>\n<\/div>\n<p>Design manu\u00e1l obsahuje grafick\u00e9 n\u00e1vrhy merkantiln\u00edch tiskovin v\u010detn\u011b jejich p\u0159esn\u00fdch z\u00e1kres\u016f pro opakovanou v\u00fdrobu. Grafick\u00fd manu\u00e1l dostanete od n\u00e1s v&nbsp;ti\u0161t\u011bn\u00e9 i&nbsp;elektronick\u00e9 podob\u011b (PDF) a&nbsp;m\u016f\u017eete jej tak pohodln\u011b p\u0159ilo\u017eit ke ka\u017ed\u00e9 objedn\u00e1vce propaga\u010dn\u00edch \u010di firemn\u00edch tiskovin. T\u00edm bude V\u00e1\u0161 jednotn\u00fd vizu\u00e1ln\u00ed styl v\u017edy dodr\u017een.<\/p>\n<h2>Tvorba loga, n\u00e1vrhy typografick\u00fdch i&nbsp;grafick\u00fdch logotyp\u016f<\/h2>\n<p><img decoding=\"async\" class=\"pereximg\" src=\"https:\/\/czmi.cz\/obrazky\/perex\/pragotechnik-ci-logo.jpg\" alt=\"Tvorba loga, n\u00e1vrhy typografick\u00fdch i&nbsp;grafick\u00fdch logotyp\u016f\" \/> Logo je ve\u0159ejnost\u00ed vn\u00edm\u00e1no jako nejv\u00fdrazn\u011bj\u0161\u00ed sou\u010d\u00e1st komunikace. M\u016f\u017ee vyjad\u0159ovat profesionalitu, tradici nebo i&nbsp;obor \u010dinnosti spole\u010dnosti. <\/p>\n<p><strong>Je d\u016fle\u017eit\u00e9, aby firemn\u00ed logo bylo dob\u0159e zapamatovateln\u00e9 a&nbsp;jedine\u010dn\u00e9.<\/strong><br \/>&nbsp;<br \/>&nbsp;<br \/>Logo spole\u010dnosti by m\u011blo b\u00fdt snadno pou\u017eiteln\u00e9 na r\u016fzn\u00fdch materi\u00e1lech, podkladov\u00fdch ploch\u00e1ch, p\u0159edm\u011btech a&nbsp;objektech. Vytv\u00e1\u0159\u00edme jak \u010dist\u011b <strong>typografick\u00e9 logotypy<\/strong>, tak i&nbsp;<strong>loga s&nbsp;grafick\u00fdm symbolem<\/strong>. Barevnost loga se m\u016f\u017ee n\u00e1sledn\u011b projevit v&nbsp;po\u0159izovac\u00ed cen\u011b tiskovin apod.<\/p>\n<p><strong>Sou\u010d\u00e1st\u00ed tvorby loga by m\u011bl b\u00fdt i&nbsp;logomanu\u00e1l<\/strong>, kter\u00fd obsahuje definice pou\u017eit\u00ed loga, ochrann\u00fd prostor, p\u0159\u00edpustn\u00e9 barevn\u00e9 varianty apod. P\u0159\u00edlohou logo manu\u00e1lu je n\u011bkolik elektronick\u00fdch form\u00e1t\u016f loga a&nbsp;to jak <strong>ve k\u0159ivk\u00e1ch<\/strong> (vektorov\u00e9 vhodn\u00e9 pro tisk &#8211; form\u00e1ty *.pdf, *.eps, *.ai), tak i&nbsp;jako <strong>bitmapa<\/strong> (*.bmp, *.jpg, *.tiff).<\/p>\n<p><strong>Loga dod\u00e1v\u00e1me v&nbsp;barv\u00e1ch CMYK i&nbsp;RGB.<\/strong><\/p>\n<p>M\u00e1te-li Va\u0161e firemn\u00ed logo pouze v&nbsp;bitmapov\u00e9m form\u00e1tu nebo dokonce pouze v&nbsp;pap\u00edrov\u00e9 podob\u011b, pak V\u00e1m nab\u00edzeme <strong>p\u0159evod loga z&nbsp;bitmapov\u00e9 podoby do vektorov\u00e9ho form\u00e1tu<\/strong>. Jako v\u00fdstupn\u00ed vektorov\u00e9 form\u00e1ty V\u00e1m nab\u00eddneme: EPS, AI, p\u0159\u00edpadn\u011b CDR a&nbsp;SWF (flash form\u00e1t).<\/p>\n<p>Nab\u00edz\u00edme tak\u00e9 vektorizaci \u010di redesign existuj\u00edc\u00edch logotyp\u016f. Sta\u010d\u00ed n\u00e1m pap\u00edrov\u00e1 p\u0159edloha nebo bitmapa a&nbsp;ostatn\u00ed ji\u017e nechte na n\u00e1s. Vytvo\u0159\u00edme logo kompletn\u011b ve k\u0159ivk\u00e1ch, vhodn\u00e9 pro tisk, kter\u00e9 nebude ztr\u00e1cet na kvalit\u011b p\u0159i jeho zv\u011bt\u0161en\u00ed.<\/p>\n<h2>Nab\u00edz\u00edme komplexn\u00ed p\u00e9\u010di o&nbsp;vzhled Va\u0161\u00ed spole\u010dnosti<\/h2>\n<p>Nev\u00e1hejte n\u00e1s kontaktovat a&nbsp;nez\u00e1vazn\u011b poptat vytvo\u0159en\u00ed Corporate Identity, logotyp\u016f \u010di grafick\u00e9ho manu\u00e1lu. Jednotn\u00fd profesion\u00e1ln\u00ed vzhled p\u0159il\u00e1k\u00e1 nov\u00e9 z\u00e1kazn\u00edky a&nbsp;spln\u00ed Va\u0161e o\u010dek\u00e1v\u00e1n\u00ed. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sta\u0148te se nep\u0159ehl\u00e9dnuteln\u00ed pro Va\u0161e z\u00e1kazn\u00edky!&nbsp;Vytvo\u0159\u00edme pro V\u00e1s jednotn\u00fd firemn\u00ed styl prezentov\u00e1n\u00ed. Navrhneme V\u00e1m logo, vyrob\u00edme firemn\u00ed dokumenty a&nbsp;obstar\u00e1me reklamn\u00ed p\u0159edm\u011bty. Profesion\u00e1ln\u00ed Corporate Identity pom\u016f\u017ee p\u0159esv\u011bd\u010dit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky pro v\u00fdb\u011br Va\u0161ich produkt\u016f a&nbsp;slu\u017eeb.&nbsp;Va\u0161e slova m\u016f\u017ee zastoupit atraktivn\u00ed vzhled! Korpor\u00e1tn\u00ed identita &#8211; Corporate Identity Korpor\u00e1tn\u00ed identita (anglicky Corporate Identity, zkracov\u00e1no na CI) je souhrn r\u016fzn\u00fdch forem [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":2355,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sluzba.php","meta":{"footnotes":""},"class_list":["post-2361","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate identity, logotypes, creative graphics, webdesign -<\/title>\n<meta name=\"description\" content=\"Corporate identity, logotypes, creative graphics, webdesign - digit\u00e1ln\u00ed agentura CZECH MULTIMEDIA INTERACTIVE. 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